Betty Henry, a consumer in London, Ont., has been using E.D Smith's Pumpkin Pie Filling for 50 years to make pies for Thanksgiving. She says she noticed a difference in the filling as soon as she opened the can this year.
The pie filling used to list vegetable oil as the third-largest share in the ingredient list.
In the new version of the product that Henry used this year, vegetable oil had been moved to sixth place. And taking its place at third? Water.
The company watered down the product and then, to add insult to injury, spiked the price by 50% in under two years.
The price of the pumpkin pie filling has increased by more than 50 per cent since January 2021. At that time, the pie filling was $3.99. In October 2022, it had gone up to $6.03 at Loblaws stores in Toronto. Both versions of the can were 540 millilitres.
It's understandable when businesses have to increase prices. Shrinking the product packaging has become standard practice. Still, uncool. However, boosting the water content while keeping the same product name is scummy.