BOC goes for the big one
Celebrating the colored culture

DSLR cameras are dead

When Nikon released the Z7, the Z7II, and finally the epic Z9, it was clear that DSLRs had been retired. They're simply too complicated and costly to produce. Mirrorless are smaller, lighter, and provide higher margins.

Japanese camera maker Nikon will withdraw from the single-lens reflex camera business and shift toward digital offerings amid intensifying competition from smartphone cameras, Nikkei has learned.

Nikon's SLR cameras have been widely used by professional photographers for more than 60 years and have come to be seen as synonymous with the Japanese company.

The D300 and the D800 were spectacular during their time.

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