Any praise for Orange Man Bad will result in pain and suffering. Well, that was the intended outcome but it backfired spectacularly:
Goya Foods CEO Bob Unanue selected Rep. Alexandria Ocasio-Cortez, D-N.Y., as the company's "employee of the month" earlier this year after she fanned the calls for boycott the ethnic food manufacturer and spiked its sales tenfold. [...]
"When she boycotted us, our sales actually increased 1,000%, so we gave her an honorary — we never were able to hand it to her — she got employee of the month for bringing attention to Goya and our adobo," he said.