Kelly’s Bake Shoppe drew the ire of Instagramers this week, shortly after posting a black square as part of Blackout Tuesday: an initiative to go silent on social media, reflect on recent events, and stand in solidarity with the Black Lives Matter movement while amplifying the voice of the black community.
Commentators then took the dessert shop to task, asking Kelly’s what its been doing as a business to help the black community. Some followers also called out the company’s lack of staff diversity.
Kelly’s then disabled comments under their blackout photo. They did the same under a photo that quoted Dr. Martin Luther King.
That led to many commentators criticizing the business for silencing their voice during a time when people and businesses are being asked to listen.