23.7 percent of women and only 4.5 percent of men agree they can't resist a sale.— UNBAN “HOAXED”! (@StefanMolyneux) April 24, 2020
Twice as many women as men agreed they buy unplanned items and buy without any true need.
Yup. Men usually don't buy stuff because it's sooo delicious, sooo cute, or it was 50% off! That's why the marketing is geared towards women.