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Too Much Intelligence

Never a dull day for Canopy

So much has changed in the world of cannabis since 2013:

From the moment the federal government set out new rules in 2013 to encourage the industrial production of medical marijuana, the race was on.

But there was no reason to think Tweed Marijuana, created by Ottawa entrepreneurs Chuck Rifici and Bruce Linton, would be the one to win it.

On June 6, 2013, the day the new marijuana regime was established, the two had little money to invest, no production facility ready, and their firm had no licence from Health Canada to either grow or transport cannabis products.

Canopy Growth Corporation will be an engrossing case study for many business students in the future. I've followed it since it started trading on the stock exchange in April of 2014. It is the most ambitious cannabis firm in the world. If all goes well, then it'll be getting $5 billion in cash from Constellation Brands by the end of this month. 

There doesn't seem to be any middle ground. Either, Canopy dominates with the highest top-line for years to come or they waste the money and end up as an epic failure.


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