In the car industry, there is a large variety of cars to choose from - both the cheap and the expensive will get you from A to B, but in various amounts of luxury, with different engines and features under the hood. In comparison the motherboard industry, we have nothing like this - products are built to specifications and have to remain price competitive. Very rarely do we get a price competitive motherboard with a ton of features that also stretches the wallet in the same way a luxury car might do. For this analogy, we have the P8Z77-V Premium from ASUS to review, which comes in at $450 MSRP, but features Thunderbolt connectivity, dual Intel NIC, an onboard 32GB mSATA SSD, a PLX chip for 4-way PCIe devices, onboard WiFi, Bluetooth, and extra SATA/USB ports.
I don't get the logic behind putting a puny 32GB SSD in such a luxury product. Those who buy this behemoth will likely get a newer, faster SSD anyway.