I watched it. Marvel's risky strategy has paid off. The movie was immensely entertaining. There were many good parts; both in terms of dialogue and action.
The first hour can at times seem sluggish as there's a fair amount of setup and exposition that needs to be endured. And there are times during the final battle when the special effects take over and things edge toward Bay's fetishistic fascination with hardware over everything else. Yet those are isolated moments in a jaw-droppingly intense 50-minute battle royale (with cheese). Every hero gets his/her time to shine, although some shine more brightly than others.
The Hulk got tremendous applause just moments after Dr. Banner shared his secret and later the audience was laughing out loud when he faced the main villain.
Another part I liked was just before the movie had started: the new trailer for The Dark Knight Rises.