D800: to E or not to E

Nikon has finally announced it. Two things:

1. It is 36 megapixels! What an epic jump.
2. It is shockingly cheap! Only $3,000. The E version is an extra $300.

This is the biggest DSLR news from Nikon since 2007 when they introduced the 'full frame' D3. Nikon better have enough production at that price because the D800 is going to have amazing demand.