Shaming the losers

The Poverty Brand via Instapundit:

Food stamp recipients should be given a plastic debit card that is orange and about three times as large as a credit card, so it is real conspicuous. When they check out at the grocery store, an orange light should go off (like the K-Mart “blue light specials” of yore). The PA could announce, “poor person checking out register 3″ and then the jingle could be played.

Genius.