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The Mummy Returns Again

Apple Iz Smart

A very interesting look at Apple's strategy:

Apple is not just crushing its rivals through superiority in design, Steve Jobs's deep experience in hardware mass production (early Apple, NeXT) has been brought to bear in creating an unrivaled exclusive supply chain of advanced technology literally years ahead of anyone else on the planet. If it feels like new Apple products appear futuristic, it is because Apple really is sending back technology from the future.

We've been using the USB 2.0 standard for a decade now. A few years ago, Apple went to Intel and pushed them to create a standard with incredible bandwidth throughput. Finally, this year that new standard was unveiled -- it's called Thunderbolt.

Of course, one can only get Thunderbolt ports with Apple products today. We won't see this on PCs till 2012.

Link via Code Monkey Ramblings.


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