Make-up hasn't totally disappeared, but where it is prominent is in punkish, exaggerated black kohl and thick mascara.
I think what is going on is that women secretly yearn for femininity (although I think this is an actual biological reaction and need, rather than an "autonomous desire"). But they cannot succumb to this need for fear of appearing to reject feminism, as Richardson shows above. Imagine the schizophrenic back and forth that must be going on in their minds!
It must be because of that insidious patriarchy! (/sarcasm)