Perception of Power

University of Rochester:

Simply wearing the color red or being bordered by the rosy hue makes a man more attractive and sexually desirable to women, according to a series of studies by researchers at the University of Rochester and other institutions. And women are unaware of this arousing effect.

The cherry color's charm ultimately lies in its ability to make men appear more powerful, says lead author Andrew Elliot, professor of psychology at the University of Rochester. "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction," Elliot says.

I usually wear a black fleece sweater to work and one day decided to switch to a more comfortable one which had a crimson red hue to it. Within a few hours, I must have had close to a dozen women comment on how nice it looked. It was like visual catnip. Strangely, not a single guy said a word about it.

Link via Instapundit.

Update
Just logged on to Typepad and quickly noticed the graph which shows that my pageviews have spiked -- kinda like the US budget deficit!

Thanks for the link, Professor.