Back when I was attending a boarding high school in the US, one of my friends asked me if I liked music by this certain band. I had never heard of them. He was stunned. He, then, proceeded to play their songs on his laptop and asked me which mp3s I would like. "Uh, I wouldn't really listen to that," was my straightforward response. He was shocked! He had bought tons of their CDs and I was rejecting their free music. He shook his head.