It was Inevitable
Apr 01, 2009
In one of today’s more surprising announcements, Apple and McDonald’s are today partnering in a cross-brand product effort.
More:
“We realized the overlap when we started selling the new 13- and 15-inch Unibody MacBooks last October. During our busy holiday season, customers would come in looking for the 17-inch version asking if we had the Big Mac,” explained Pullman Legwand, an Apple Genius at Apple’s flagship Apple Store.
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Apple and McDonald’s marketing teams saw the problem and came together to create a brand new product that would effectively bridge the two company’s clientele: the iMc.
50% less vowels!
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