Cashmore is 'professor' of Culture, Media and Sport, surely the Andrex of academic disciplines. You can listen to him on the website - it's the programme about celebrity - he appears at about twenty minutes. You may need a new laptop as these machines don't take kindly to being flung across the room. The gist of what Cashmore said was contained in his line 'Cultures are no better or worse than each other'.
Only with higher education can one become that stupid.
Link via Samizdata.