It's so dang profitable:
The Clone Wars deal is part of a new partnership between Lucasfilm, Warner Bros. Pictures and Turner Broadcasting System Inc. Also announced as an important facet of this partnership was confirmation that The Clone Wars will first be seen by audiences as a theatrical film (reportedly collecting the first three episodes), which will be released by Warner Bros. in North American theaters on Friday, August 15th.
The announcement gives an overview of the series, saying "On the front lines of an intergalactic struggle between good and evil, fans young and old will join such favorite characters as Anakin Skywalker, Obi-Wan Kenobi and Padmé Amidala, along with brand-new heroes like Anakin's padawan learner, Ahsoka.
It's releasing on the Independence Day of India and the padawan of Anakin has a name that closely resembles Ashoka -- the greatest Emperor of India. I'm likely reading too much into it.