A rude end to a hundred years:
I warned way back in 2011 that the push in the consumer models was a distraction that was going to slam you against the wall at the end of the straightaway. And now that the concussion you received is starting to fade, you appear to be abandoning that type of car.
We’ll see the results in Nikon financials tomorrow, though they’ve already warned of an extraordinary loss. Here’s the thing, though: there’s nothing in anything Nikon has announced that will tell us the pain is over. Nikon is about to become a smaller company. Possibly far smaller.
Nikon's top cameras -- D5, D500, D810 -- are superb. The rest of their line up? It's a mess. Also, the quality control in the last decade has been dismal.
I haven’t been impressed with Nikon’s product management for at least six years, maybe more. There’s no “core philosophy” to what Nikon is doing. It’s all about cost management, for the most part. Yes, you have to manage costs, but that’s a lot easier to do if you produce the right products.
If Nikon had any sense, then they would hire Thom Hogan to be an advisor to the CEO to implement changes and make products that customers want.